钱程
现任职务🧏🏼：副教授
研究方向👩👧👦：传媒经济学、传媒经营与管理
任教课程：《传媒经营与管理》《整合营销传播》
学历学位：悉尼大学商cartaichi.com研究生毕业、博士学位
学术成果：
著作💁🏻♀️🐠：
1.《不对称信息下的采购管理决策优化与机制设计研究》，经济管理出版社🧓🏻，2024年版，专著。
2.《物流与供应链管理》🧑🎤，杏盛注册平台出版社🙍🏼♀️，2023年版，参编。（普通高等教育十一五国家级规划教材）
3.《市场营销》，杏盛注册平台出版社🙍🏿♀️，2023年版，参编。
论文：
1. 钱程🧑🏼🦲，谢炜铮，韩晓宁. 2024. 知识产权并购事件对传媒上市公司绩效的影响及其作用机制——对2010-2022年中国A股市场的实证研究.《新闻与传播研究》,12,85-100.
2. 贾晓菁, 谢炜铮, 钱程*. 2024. 媒体监督下政府与规模养殖企业的污染治理策略——基于SD演化博弈模型.《管理评论》, 36(10), 238-250. (通讯作者)
3. Yu, K.K., S. Hou, C. Qian*, L. Zhang. 2024. CEO attention and sustainable development: An analysis of its influence on firm’s sustainability orientation. Sustainable Development, 32(4), 4042-4056. (通讯作者)
4. Qian, C., K.K. Yu, N. Chen, W. Shen, S. Hou, Y. Lei. 2023. When to adopt a new process management standard? An organizational learning perspective. International Journal of Production Economics, 263,108939.
5. Yu, K.K., J. Cadeaux, N.F., Luo, C. Qian. 2023. Process ambidexterity driven by environmental uncertainty: Balancing flexibility and routine. International Journal of Operations & Production Management, 43(12), 1976-2007.
6. Yu, K.K., C. Qian, J.L. Chen. 2022. How does intelligent manufacturing reconcile the conflict between process standards and technological innovation? Journal of Engineering and Technology Management, 65, 101698.
7. Li, E., C. Qian, J. Ryan, and D. Sun. 2022. Robust mechanism design and production structure for assembly systems with asymmetric cost information. European Journal of Operational Research, 301(2), 609-623. (共同一作)
8. Yu, K.K., C. Qian*, L. Zhang. 2021. Understanding sustainable development flexibility: An information perspective. Business Strategy and the Environment, 30(4), 2173-2183. (通讯作者)
9. Qian, C., K.K. Yu, H.D. Gu. 2021. Flexibility mechanisms in a dynamic distribution network. Journal of Business and Industrial Marketing, 36(11), 2001-2012.
10. Qian, C., K.K. Yu, J. Gao. 2021. Understanding environmental attitude and willingness-to-pay with an objective measure of attitude strength. Environment and Behavior, 53(2), 119-150.
11. Qian, C., E. Anderson. 2020. Buyer’s optimal information revelation of the scoring rule in multiattribute procurement auctions. European Journal of Operational Research, 283(3), 1011-1025.
12. Liu, X., C. Qian*, S. Wang. 2020. When do 3PLs initiate low-carbon supply chain integration? International Journal of Operations & Production Management, 40(9), 1367-1395. (共同一作🙋🏿、通讯)
13. 于亢亢, 赵华, 钱程*, 高健. 2018. 环境态度及其与环境行为关系的文献评述与元分析. 《环境科学研究》, 31(6), 1000-1009. (通讯作者)
14. Qian, C., M. Chandrashekaran, K.K. Yu. 2015. Understanding the role of consumer heterogeneity in the formation of satisfaction uncertainty. Psychology & Marketing, 32(1), 78-93.
课题🧘🏽♀️🙆🏼♂️：
1. 稳中求进：基于有限成本信息的采购合同设计研究，国家自然科学基金青年项目，主持🔯。
2. 多属性评分竞标中买方连续型信息披露决策建模与优化研究💂🏻，教育部人文社科基金青年项目⚒，主持。
联系方式：
邮箱👩🏼⚕️：cheng.qian@ruc.edu.cn
